Growth & Performance Marketing

Manuel
Montenegro

9+ years scaling profitable B2B and B2C acquisition across Europe and the United States. Managing €10M+ in budgets, leading international campaigns across 20+ countries, and turning data into measurable growth.

€10M+
Total Budget
Managed
9+
Years of
Experience
20+
Countries
Campaigns Run
30+
Brands &
Clients Served
01

About

I'm a Growth & Performance Marketing Leader with a track record of building and scaling acquisition engines for both B2B and B2C companies — from early-stage ventures to international cooperation.

With 9+ years in digital marketing, I bring a unique mix of strategic thinking and hands-on execution — from campaign architecture and go-to-market planning to team leadership and P&L modeling. I have a proven track record of turning data into growth and ideas into results.

As a former student-athlete and multilingual professional raised between Spain and the United States, I've learned that discipline, resilience, and an international mindset are what ultimately make the difference.

Location Madrid, Spain
Specialisation Paid Media · Growth · B2B & B2C
Languages Spanish · English · German
Education BBA, Austin Peay State University
Email manuel.montenegro.mate9@gmail.com
02

Experience

Feb 2025 — Apr 2026
Product School Inc.
San Francisco, US · Remote
Senior Paid Media Manager
  • Directing 100% of global paid media strategy and execution, managing a $2.5M annual budget as the sole lead to drive B2C and B2B growth.
  • Creating and optimizing full-funnel campaigns and landing pages to significantly reduce CAC and improve ROAS.
  • Scaling B2C performance campaigns to record enrollment levels, achieving a 75% ROAS increase.
  • Executing targeted B2B campaigns and ABM strategies that secured high-value Fortune 500 contracts.
  • Leveraging AI tools to accelerate creative testing, ad copy generation, and performance analysis, reducing production time.
+75% ROAS Record enrollment levels achieved
Sep 2025 — Present
MIMO & MANTA
Madrid, Spain
Co-Founder & Head of Growth (Side Project)
  • Co-launching an e-commerce venture, leading growth strategy from concept validation to first revenue.
  • Managing media budget and optimizing campaigns for ROAS, CAC, and contribution margin.
  • Driving operations and P&L management through sourcing, pricing, logistics, and financial modeling for profitability.
  • Building and optimizing the Shopify storefront and implementing tracking (GA4, GTM, Pixel API) to improve conversion and data accuracy.
May 2023 — Feb 2025
Calendulab Digital
Madrid, Spain · Remote
Digital Marketing Manager
  • Leading a team of 3 Paid Media Specialists, overseeing workload distribution, performance, and campaign strategy.
  • Creating, managing, and optimizing multi-channel paid media campaigns across major platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads.)
  • Owning full-funnel paid media across 15 clients (fashion, insurance, health, FMCG), improving ROAS through structured audience, creative, and bid testing.
  • Analyzing campaign performance, identifying optimization opportunities, and delivering data-driven budget recommendations to clients and stakeholders.
Feb 2022 — May 2023
Keibell
Las Palmas de Gran Canaria, Spain
Product Marketing Manager
  • Leading a team of 6 to deliver SaaS & hardware launches; won EATIC 2022 Best Disruptive Idea and VII CaixaBank Hotels & Tourism Award (Fitur).
  • Owning full marketing budget allocation, balancing spend across product launches and demand generation based on CAC, LTV, and margin targets.
  • Building the go-to-market strategy from zero, acquiring the company's first B2B clients through targeted outbound and digital campaigns.
  • Overseeing digital strategy and campaign management for an affiliated hotel group, driving direct bookings to reduce OTA dependency.
Award Winner EATIC 2022 · CaixaBank Fitur Award
Mar 2020 — Feb 2022
Agencia Trébol Digital
Barcelona, Spain · Remote
Paid Media Specialist
  • Managing and creating paid media campaigns on different platforms (Facebook Ads, Google Ads, LinkedIn Ads).
  • Simultaneously managed multiple online course launches totaling 2M€+ in investment for top-tier authors, including Josef Ajram and Verónica Blume.
  • Optimizing cross-channel campaign performance through data-driven analysis and comprehensive stakeholder reporting.
€2M+ Investment managed in campaign launches
Jan 2018 — Jan 2020
Mooxye Experience
Madrid, Spain
Growth Marketing Specialist
  • Scaling platform from 5k to 300k users by executing a €145k/year digital strategy across Meta and Google Ads.
  • Driving €450k in revenue by expanding the client database from 50 to 700 and co-developing a strategic sales plan.
  • Leading and mentoring a team of 4 trainees.
5K → 300K Users scaled · €450K revenue driven
May 2017 — Aug 2017
Coduxe Devops S.L.
Las Palmas de Gran Canaria, Spain
Business Development & Digital Consulting Intern
  • Assisting in the planning, organisation and management of digital transformation projects for clients.
  • Supporting the production of the official website for Alejandro Sanz, one of Spain's most internationally recognised artists.
Alejandro Sanz Official website production
03

Skills & Tools

Paid Media Platforms
Google Ads Meta Ads LinkedIn Ads Microsoft Ads Pinterest Ads TikTok Ads Reddit Ads
Analytics & Tracking
Google Analytics Google Tag Manager Looker Studio Hotjar Pixel API GA4
CRM & Automation
HubSpot Salesforce Klaviyo Notion
Web & E-commerce
Shopify WordPress Wix Figma
SEO & Research
Semrush Screaming Frog
AI & Emerging Tools
ChatGPT Gemini Claude
04

Campaign ROI Calculator

A practical tool to estimate campaign profitability — factoring in ad spend, operational costs, revenue, and margins. Built the way I think about every campaign.

Campaign Type
Ad Spend
Revenue Generated
Gross Margin %
%
Operational Costs team, tools, agency fees
Number of Conversions
Return on Investment
Net profit after all costs vs. total investment
ROAS
Revenue per €1 of ad spend
Net Profit
Gross Profit
Total Investment
CPA
InvestmentRevenue
05

Contact

Let's build
something
remarkable.